In recent weeks, an advertisement commissioned by Peter Maughan Law featured in The Saturday Times has stirred a considerable amount of discussion within the energy brokerage community.
Titled “BIG BUSINESS ENERGY SCANDAL,” the advert suggests that businesses might be owed vast sums due to overcharges by energy suppliers, using some persuasive statistics to make its point.
As advocates for transparency, accuracy, and the well-being of energy brokers, the ECA deems it necessary to shed light on this subject.
Deciphering the Numbers: Beyond the Hype
The advert presents some bold figures, asserting: An average claim value of £47,000 per business.
Yet, based on comprehensive research and industry-wide consensus, the typical commission energy brokers receive is about £1,500 per case.
When you delve deeper into the numbers, considering the usual energy consumption patterns and contract lengths, the average broker’s fee actually circles around £1,400.
A claim that over 5 million businesses have been negatively impacted.
This number, upon closer scrutiny, seems to be speculative and lacking empirical evidence or a discernible methodology.
Cautionary Tales: The Importance of Vigilance
A crucial case in point is The Dark Blue Pig v ENGIE Power. The claimant, tempted by a £9,000 claim, found themselves burdened with ENGIE’s legal fees totalling £20,000.
It’s a stark reminder of the intrinsic risks of pursuing claims without meticulous vetting and the potential financial consequences.
Misleading Advertisements: The Dangers of Sensationalism
While advertisements aim to capture attention, it’s crucial that they maintain accuracy and fairness.
Advertisements like the one from Peter Maughan Law that intentionally misrepresent the energy brokerage industry, potentially guiding businesses down uncertain paths.
We have lodged a complaint with the Advertising Standards Authority (ASA) to address these concerns.
We believe in an honest, evidence-based approach to advertising and encourage our broader community to voice their concerns to the ASA as well.
Energy brokers are in a position where accurate information and sound decision-making are crucial for business success.
The ECA provides a platform for clarity and advocacy in the energy brokerage sector.
Joining the ECA offers energy brokers access to accurate information, industry insights, and a collective voice, ensuring informed choices and a stable business environment.
Take Control: Webinar on Navigating Energy Commission Claims
These recent misleading advertisements have underscored the necessity for factual clarity within the energy brokerage industry. It’s vital to have a source of truth during times of uncertainty and controversy.
Join Our Upcoming Webinar for Clear, Actionable Insights
The ECA is hosting an in-depth webinar to address the rise of commission claims companies and the implications for energy brokers, consultants and suppliers.
This event will equip you with the essential information to make informed decisions and effectively manage the risks these claims present.
Essential Details, No Fluff: Understand the Impact on Your Business
Learn about the practical outcomes of recent cases like Dark Blue Pig and anticipate the legal landscape over the next year.
We will cover what these developments mean for your business and how to proactively defend against spurious claims.
Register Now: Energy Commission Claims Webinar
For non-members, there is a one-off fee to gain access. The webinar fee will be discounted from your ECA membership fee if you decide to join after the event.
For members, this webinar is part of your current benefits.
Act Now: Become a Member and Attend the Webinar
The Energy Consultants Association is your advocate for transparency and diligence in the energy industry.
Membership offers direct access to industry intelligence, networking, and a powerful collective voice.
We stand for accuracy and due diligence in the energy consulting sector.
Your participation in our upcoming webinar and ECA membership are vital to ensuring a fair and honest market.
Remember, the more members we have, the stronger our collective voice becomes in shaping the future of our sector.
Together, we can drive positive change and create an environment that supports growth and success for all.
We appreciate your ongoing support and dedication.
Should you have any questions or require further assistance, please don’t hesitate to reach out.